October 18, 2012 11:30 AM to 1:15 PMRadisson Hotel Saskatoon, Saskatoon, Saskatchewan
Format:
In Person
What happened to marketing and the media? Why is advertising so difficult today? Jeph Maystruck is a marketing consultant who, through working with clients, speaking and writing, never passes up a moment to help someone understand what has happened to marketing and why we are going through an information revolution. The future of marketing is NOT social media but "Social Objects". In this presentation, Jeph will look into the online world of the pension and benefits industry, explore interesting case-studies, and present a go-forward strategy.
This session qualifies for 1 Continuing Education credit for the Insurance Council of Saskatchewan.