November 9, 2021 9:30 AM to 12:00 PMOnline - Pacific Time
Area of Interest: Benefits Format: Web

An online seminar hosted by CPBI Pacific

Communication strategies you can use today to drive more impact from your employee benefits program

Surveys have shown more than half of employers believing employees don’t understand benefits communications materials (if they even open them!), don’t know what coverage they have, and don’t know how to use it. However, surveys also show benefits coverage influences more than 70% of Canadian employees when deciding whether to stay with their employer or take a new job offer.

Consider the time and resources you’ve dedicated to designing, implementing, and funding your benefit program. Creating an impactful benefits communication strategy can maximize value on your investment – keeping employees happy and healthy, and attracting and retaining top talent.

After all, employees can’t appreciate what they don’t understand!

This workshop will provide the tools you need to create your own effective communication strategy.

What You’ll Take Away

  1. Why an impactful and well-planned benefits communication strategy is essential — especially now
  2. How to uncover communication gaps — and measure results
  3. Practical tools to build your own communication strategy — and drive the most value from your benefit plan
  4. Going from here: How to leverage your new communication strategy when considering future plan changes
  5. Hear from a leading employer on their experience in communicating benefits to a diverse and largely remote workforce

Plus, opportunities to network with peers and share ideas for communication success

Valerie Travis   Angeline Arsenault

Valerie Travis

Bespoke Benefit Solutions

bespoke offers project-based solutions to help employers have benefit programs they’re proud of, and employees who understand and value these programs. Their unique collaborative approach adapts to fit needs, goals, and budget; and complements existing resources and partners, including working alongside your advisor.

Before launching her own firm, Valerie managed the complex benefit programs for a Canada-wide manufacturer; and worked with small, medium, and large consulting firms – most recently as Vice-President of Health Solutions at Aon.

Over her 25-year career however, she found more employers would be able to achieve their benefits vision through tailored project support and collaboration. She founded bespoke benefit solutions to bring this new approach to life.

bespoke partners with employers and advisors for employee surveys, benefits education sessions, and championing or supporting plan launches, implementations and transitions, to name a few. She invites you to learn more at


Angeline Arsenault

Canada Benefits Manager

In her current role as the Benefits Manager for Schlumberger Canada, Angeline manages insured and deferred employee benefits. As such, she is responsible for the development, direction, and rollout of employee benefit communications.

Angeline has over 15 years of Human Resource and benefit management experience working with small and large organizations with over 2300 employees in the oil and gas industry. During this time, she has managed multiple benefit plans and changes, and coordinated communication campaigns with varying degrees of complexity. Angeline holds a Bachelor of Commerce degree in Entrepreneurial Management, PCP designation with the Canadian Payroll Association and is a CPHR candidate in Alberta.

Angeline takes a continuous improvement approach to benefit communications and campaigns, ensuring they constantly evolve with the goal of working towards a higher level of employee benefit literacy, positive experience, and action. Every communication campaign is different and with each experience comes an opportunity to learn and improve. Angeline is keen for others to benefit from her experience and learnings.



Tuesday November 9, 2021
9:30 am - 12:00 pm PT 


Registration Fee

CPBI Members: $25
Future Members: $75

GST #106865330 RT0007



Online Workshop

Access information will be sent to all registrants one day in advance of the online session.  Please plan to log in 10 minutes prior to the start of the session. This session will be recorded and available to registrants.


Who Should Attend:

  • Plan Sponsors
  • Human Resource Professionals
  • Retirement and Benefits Professionals
  • Consultants and Brokers
  • Insurers and Plan Providers


CE Credit

Certificates of Attendance confirming education hours will be offered, with which attendees may seek corresponding accreditation via their preferred regulatory body.



Krista Frayn
Phone: (403) 888-3185
[email protected]


Kim Duxbury

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