CPBI Ontario Links & Learn Golf Tournament 2022

CPBI Ontario Links & Learn Golf Tournament 2022

September 29, 2022 12:00 PM to 6:00 PMGlen Eagle Golf Club, Caledon, Ontario
Area of Interest: Pensions, Benefits, Investments, Networking Format: In Person

CPBI Ontario Region - Links & Learn Golf Tournament 2022

GLEN EAGLE GOLF CLUB - September 29, 2022 - FORMAT: 9 Hole Golf Tournament

CPBI will follow provincial public health measures and safety protocols in effect at the time of the event

CPBI Ontario is pleased to invite you to the Links & Learn Golf Tournament at Glen Eagle Golf Club in Caledon, ON.

We offer you an excellent opportunity to enjoy a half-day on the links and engage with colleagues and experts in the pension, investments, and benefits industry.



12:00 PM - 1:30PM

Welcome, Registration, and BBQ Lunch

Building Buzz: The Keys to Brand Storytelling and Thought Leadership

 1:30 PM - 2:30PM

Speaker’s session

Building buzz can often seem like a mystery: how do you get journalists to care about you? Why don’t they respond to my emails? What makes my company “newsworthy”? And why does that other executive seem to write for so many publications?

Having led PR programs for her own companies and clients, Erin Bury will take you through the basics of brand storytelling: the fundamentals of building your story, how to approach media relations, how to build executive thought leadership, and whether to handle internally or outsource.

By the end of the session, audiences will be able to put together a killer media kit, write a concise pitch, develop thought leadership topics, and understand some of the classic mistakes to avoid.

 2:30 PM - 3:00PM

Socialize and warm up

 3:00 PM – 5:00PM

9 Hole Shotgun

 5:00 PM – 6:00PM

Cocktail Hour and Prize Ceremony

>> Download the sponsorship brochure here <<

CPBI Member

Individual Registration 

$ 165.00

$ 215.00

Foursome of Golf

$ 495.00

$ 645.00

Cancellation Policy



Co-Founder and CEO, Willful | Tech Expert | Startup Fanatic

Named one of Bay Street Bull’s “2021 Women of the Year”, Erin Bury is one of Canada’s top female entrepreneurs as the co-founder and CEO at Willful. She is also a startup advisor and former marketer and technology journalist. Drawing on her experience, Bury shows audiences how to apply entrepreneurial skills to a business of any size, harness the latest digital and marketing trends for business success, and create a killer personal brand.

At Willful, an online estate planning platform, Bury drives the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age. She recently went head-to-head with CBC’s Dragons, securing a deal for her company in season 16 of Dragons’ Den. Willful was also named one of Bay Street Bull’s “Power 50” companies in 2021.
Prior to Willful, Bury spent six years as managing director of boutique marketing agency, Eighty-Eight, where she worked with big brands including Sony Pictures Television, Telus, and PayPal, as well as countless startups. Before joining Eighty-Eight, Bury was a tech journalist at startup publication BetaKit, and the director of communications at Sprouter, which was acquired by one of Canada’s largest media companies.

A journalism graduate, Bury is a former Financial Post columnist and CTV News tech commentator. She has also written for publications such as The Globe and Mail and TechCrunch, and comments frequently in the media on marketing and entrepreneurship. She has been featured in The New York Times, Forbes, CBC, Toronto Star, and Inc. Magazine, and was named one of Marketing Magazine’s “Top 30 Under 30”.

Bury has spoken at conferences and events across North America, including Haste & Hustle, CTAConf, Content Marketing Conference, and the Profit W100. She is also a skilled event host, moderator, and interviewer. She has interviewed leading executives and entrepreneurs on-stage including Shark Tank investor Mark Cuban.

In her spare time, Bury is the co-founder of The County Wine Tours, a bicycle wine tour company based in Prince Edward County. She also advises multiple startups, including podcasting platform Quill. She serves on the board for Save the Children Canada and is co-chair of the #Tech4SickKids initiative for SickKids Hospital.



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