ON DEMAND RECORDING - CPBI Online Seminar: Learning from crisis, and the world’s best marketers to communicate total rewards

ON DEMAND RECORDING - CPBI Online Seminar: Learning from crisis, and the world’s best marketers to communicate total rewards

June 23, 2020 1:00 PM to 2:00 PMOnline - Eastern Time
Area of Interest: Benefits Format: Web

An online session brought to you by CPBI Ontario

Every year most companies invest hundreds of thousands, if not millions of dollars into their benefit and retirement programs. It’s an important signal for how much your organization cares for your employees’ lives outside of work: their health, their loved ones, their financial future, their feeling of wellbeing.

Often these programs are taken for granted, or poorly understood because we’re not taking the time to properly package and clearly communicate their value.

Chris Lee takes you through how to prepare a consumer-grade total rewards experience that connects your employees to your organization’s goals, and how we can learn about communications during times of crisis.

  •  Learning Objectives:

Participants will learn how to approach creating effective rewards communications like a marketer approaches building a leading external brand.

  •  Who Should Attend?

Anyone involved in total rewards, anyone who wants to learn about effective communications.

Fees and Registration
Membership TypesRegular PricePlan Sponsor Price
Member$20.00 CDN$20.00 CDN
Plan Sponsor Individual Member$20.00 CDN$20.00 CDN
Associate Member$20.00 CDN$20.00 CDN
Student Membership$20.00 CDN -
Non Member$55.00 CDN$55.00 CDN
Cancellation Policy

Vice President, Gallagher

Chris cuts through the clutter with boldness, simplicity, and an appreciation for the information that clients find most valuable. Chris plays a key role in helping Gallagher’s clients build compelling employer brands that showcase their values and culture.

He has over 20 years of experience in the financial services industry, most recently as Director, Corporate Brand & Marketing at one of Canada’s largest insurance companies, where he was for six years, before joining our firm in 2014. He managed an in-house creative team, and played a leadership role in building and managing the brand and its standards. He has also been an account director for one of Canada’s largest banks at a Toronto-based creative agency.

Chris serves on the Board of Directors for the Greater Toronto Area Rewards Association as Vice President, Communications.

Chris has published articles in Canadian HR Reporter, Plans & Trusts Magazine, and has been featured as a speaker at various conferences, including CPBI, HRPA, WorldatWork Total Rewards, IFEBP, Benefits Breakfast Club, GTA Rewards Association, CUHR, Presidents of Enterprising Organizations, and Conference Board of Canada.

For more information, please email: [email protected]

Cancellation Policy :

Cancellations will be accepted by 12:00 noon the day before the session. Non-attendees or cancellations received after this time will not be reimbursed.

CE Credits:
CE credits will be offered in partnership through the Institute, Saskatchewan, Alberta and BC Insurance Councils, and Manitoba Insurance Council. A short quiz must be completed at the conclusion of the seminar to qualify for credit.

This CPBI Webinar complies with CEBS CPE policy guidelines:  

You may be interested to report the content of the present CPBI professional development activity and apply for CPE credit.

>>Check CPE policy guidelines HERE<<
Webinar Recording
Please note that this webinar will be recorded and the recording will be available after the session.
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