CPBI Ontario Seminar Moving the dial on program engagement

CPBI Ontario Seminar Moving the dial on program engagement

September 27, 2023 7:30 AM to 12:00 PMVantage Venue, Toronto, Ontario
Area of Interest: Pensions, Benefits, Networking Format: In Person

On September 27, join your peers and industry experts for CPBI's fall in-person event focused on moving the dial on program engagement to increase value and employee wellness. You'll hear insights from industry experts and benefit from years of experience with a panel of benefit and pension plan sponsors.

Employees are the life of an organization, and right now, many are struggling with high-stress levels to the point of burnout. Many organizations have invested in well-being programs but aren't seeing the desired positive outcomes.

Click the link below to register!

Presentations & CE credits:

CPBI Ontario provides copies of the speaker presentations following the session. This will be sent to all attendees by email, as well as an evaluation survey. Continuing Education Attendance Certificates will be available for this seminar.


7:30 am - 8:30 am 
Registration, breakfast, and networking

8:30 am - 9:15 am 

SESSION 1 - The Puzzle of Poor Workplace Health & Wellness: Why aren’t employees engaging with your programs? - presented by Robin Cooper

Employee wellness has taken top priority as stressors like inflation, layoffs, and never-ending viruses all lead to increased workplace stress. HR needs to implement wellness initiatives and provide these resources to employees, right? Not so fast. Employers have continued to make significant investments in workforce wellness benefits and programs, yet there is a disconnect in the employee’s view. A recent Gallup Poll found fewer than one in four employees feel strongly that their organization cares about their well-being—the lowest percentage in nearly a decade.

Even with a solid wellness program, employees aren’t always using wellness benefits when they genuinely need them. If employees aren’t utilizing the needed resources, how can HR help push them in the right direction without overstepping boundaries? It starts with understanding their perceptions, developing inclusive programs, and then radically changing how you communicate them.

  • Review of the CloudMD 2023 Canadian Employee Survey on perceptions of workplace health & wellness programs
  • Understand the 8 essential elements of a wellness program that your employees will actually use (and love)
  • How to create the proper communication & awareness strategy for your program to succeed and get results.

9:15 am - 10:00 am 
SESSION 2 - Sun Life’s Journey – Helping Employers Rise to the Challenge of Workplace Mental Health - presented by Melanie Dobler
  Mental Health has emerged as the key workplace health challenge of our time. Mental disorder claims comprise more than 40% of all long-term disability claims.
Creating healthier workplaces and supporting employee mental health is the goal of any organization. Still, there are many challenges, from stigma to access to care and navigating a fragmented healthcare system.

Melanie will take us on key highlights of Sunlife's journey towards effective and more accessible mental health strategies like a free Mental Health Strategy Toolkit.
We'll discuss how the potential of virtual care can be more fully realized to provide an integrated, coordinated support system– spanning primary care, EAP, longer-term therapy and more.

Key Take-aways:

  • The workplace mental health landscape and the resources available to employers to support employee mental health
  • How a proactive, personalized approach to care can result in better health outcomes
  • Beyond access to care – the importance of an integrated and coordinated approach
  • The steps an organization can take to develop a mental health strategy that is right for them

10:00 am - 10:30 am 
Coffee & snacks networking time
10:30 am - 11:45 am 
SESSION 3 - PANEL DISCUSSION - Driving engagement through communications - with Christine McCloskey-Bruno and Jamilah Zuzarte, and moderated by Chris Lee
11:45 am - 12:00 pm 
Closing Remarks & Networking



Early bird Fee

by July 31

Regular Fee

after July 31

Individual Member

$ 85.00

$ 100.00

Plan sponsor Member

$ 72.00

$ 85.00

Individual Non Member

$ 135.00

$ 159.00

Plan sponsor non member

$ 115.00

$ 135.00

Table of 8 – Member

$ 553.00

$ 650.00

Table of 8– Non Member

$ 829.00

$ 975.00

Table of 8 - Plan sponsor Member

Contact us to receive the discount code and for assistance

Table of 8 - Plan sponsor non member

Cancellation Policy



Chris Lee

Vice President, Employee Experience and Internal Communication

Gallagher Communication

Chris Lee is Vice President, Employee Experience and Internal Communication Practice at Gallagher Communication. In this role he helps employers build immersive and experiential internal brands for their employees.

Chris is the Executive Vice President on the Board of Directors for the International Association of Business Communicators Toronto Chapter, and has also served on numerous other boards.

Chris hosts a podcast called Why Does It Feel So Wrong to be Human at Work? He has also published articles in numerous publications, and is often featured as a speaker on communications, brand, and employee experience.

Christine McCloskey-Bruno

Senior Total Rewards Manager

KPMG Canada

Christine McCloskey-Bruno is a Senior Total Rewards Manager with KPMG Canada responsible for the design and oversight of strategic total rewards programs, including retirement and savings, benefits and other employee wellness initiatives.

With almost 20 years of total rewards experience in various industries including real estate management, large scale pension funds and public sector healthcare, McCloskey-Bruno seeks to elevate total rewards programs to respond to the ever-changing needs of a diverse workforce.

McCloskey-Bruno’s goal is to ensure that total reward program offerings at KPMG provide the flexibility to meet the changing needs of all employees and to elevate the overall employee experience.

She holds a Bachelor of Arts with a major in anthropology and a Post Graduate Certificate in Human Resource Management.


Jamilah Zuzarte

Director Benefits and Wellbeing
Ontario Teachers'​ Pension Plan

Unlocking the potential of people and organizations through a holistic approach to health and wellbeing. Jamilah Zuzarte is driven by the belief that healthy employees create thriving organizations.

She is dedicated to creating inclusive, impactful programs that drive employee engagement, leveraging her background in strategy, policy, and project management and her experience overseeing Canadian and international benefits.

Jamilah has held leadership roles at Walmart Canada, Starbucks Canada and Scotiabank. She holds a master’s degree in Health Administration from U of T and is the Director of Benefits and Wellbeing at Ontario Teachers’ Pension Plan.  

Melanie Dobler

Director, Mental Health, Group Benefits

Sun Life

As Acting Director of product for mental health in Group Benefits, Melanie is responsible for the product strategy and development of our mental health products and solutions. She ensures our products and solutions meet the diverse and evolving needs of our clients and members and most importantly, improve health outcomes.

Melanie has been with Sun Life since 2019. She has over 15 years experience in the health and wellbeing industry including on the employer side of developing workplace mental health strategy, our integrated health solutions team supporting our clients and now product and solution development and strategy.

Robin Cooper

SVP, Partnerships and Growth


Robin Cooper is the SVP Partnerships and Growth at CloudMD. A passionate and strategic leader, Robin brings over 20 years of experience in the healthcare technology industry in business development and strategic partnership opportunities.

Robin's strong track record of developing strategic initiatives and objectives and executing on action plans has helped organizations drive profitable revenue growth and increased market share.

Robin brings a unique combination of business acumen to her role complemented with her strong relationship management skills that serves CloudMD well for long term growth and market leadership.





2.5 CE credit hours will be offered through the Institute. This seminar complies with CEBS CPE policy guidelines, and the content can be reported for application for CPE credit.

Do you have questions?
Looking for visibility opportunities?

Contact me, Cristina,

by email [email protected] 

or call the toll-free number 

888 788-3185

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