VP, Customer Relations & External Affairs (5168)

Job Posting

VP, Customer Relations & External Affairs
Organization:  Saskacthewan Blue Cross
Province:  Saskatchewan
Location:  Saskatoon

Saskatchewan Blue Cross®, one of Saskatchewan’s Top Employers, is currently recruiting for a Vice President, Customer Relations & External Affairs in our Saskatoon office.


As a key member of the Saskatchewan Blue Cross (SBC) Executive Leadership Team, the VP, Customer Relations & External Affairs reports directly to the President & CEO and is responsible for the performance, strategy and alignment of the sales, marketing and customer success teams to drive profitable revenue growth.  This position is accountable for the brand, corporate social responsibility as well as to work closely with the product development team to expand our product and service offerings. The position is also responsible to provide executive leadership in the development and implementation of the strategic plan, particularly around opportunities relating to sustainable growth. The VP, Customer Relations & External Affairs will lead the end-to-end revenue value chain which requires a leadership style that is numbers-driven, collaborative and inspirational. The successful individual will bring a broader full-funnel perspective, recognizing that the revenue performance requires execution of orchestrated experiences across a wide range of customer journeys using both digital and direct/ human engagement.  As a highly skilled and passionate communicator, you will create long-term customer and business value by ensuring the delivery of an excellent and consistent customer experience across all business lines, driving the increase of growth, profitability and market share through innovative go-to-market strategies.


  • Lead and oversee the development of the annual sales plan, growth targets, and revenue forecasts and execution of short, mid, and long-term strategies for sales, marketing, customer acquisition, and engagement
  • Work closely with the President & CEO and Executive Leadership to optimize all things that generate revenue, from sales to marketing to business partnerships to pricing
  • Guide the development and execution of a strong external communications and advertising plan, creating strategies to ensure high visibility, profitable growth, strong brand awareness, and a positive corporate reputation across the province
  • Provide strategic leadership for brand architecture and positioning and drive ongoing innovation for our clients and business
  • Foster a customer-first focused organization and provide strong leadership, coaching and mentoring to the team that enables and encourages open-mindedness, constant experimentation and learning, bold thinking and new ideas that continually enhance skills, organizational effectiveness, efficiency, and service delivery to both internal and external clients
  • Build a winning team and organization through recruitment, development, performance management, succession planning and inspirational leadership, encouraging maximum performance and dedication
  • Oversee the development of metrics and key performance indicators for the area, and provide insight and input towards programs and plans that support accountability, service quality, client retention and achievement of financial goals
  • Lead the development and execution of the Community and Corporate Social Responsibility Program, ensuring alignment with our overall vision, values and strategic and financial objectives
  • Ensure customer expectations and service excellence targets are achieved by understanding customer and business feedback; provide leadership on the implementation and delivery of any recommended changes based on responses   
  • Ensure a standardized outreach strategy for current and future customers and coordinate its implementation across sales channels, account management, marketing, and communications
  • Develop a network of key community and business contacts to allow for a strategic approach in business development
  • Maintain professional and technical knowledge; remain current with best practices, industry trends and product knowledge through professional networks, research and educational opportunities
  • Some travel is required





  • Completion of a Bachelor’s Degree in Business, or a related field is required. The completion of a Master’s in Business Administration would be considered an asset
  • A minimum of 10 years sales, communication, and/or marketing experience in insurance, financial services, or a related industry with a minimum 5 years in a senior management and sales position
  • Successful track record of defining and executing sales, marketing, strategic, and innovative initiatives which have had a major impact on company and market performance
  • High level of problem solving, critical thinking and analytical skills with ability to identify alternative solutions and recommend best options in support of organizational goals
  • Strong financial, analytical, and forecasting technical skills
  • Ability to plan and manage at both strategic and operational levels
  • Possess a leadership style that is numbers-driven, collaborative, and inspirational with demonstrated experience in building and leading strong teams
  • Exceptional presentation and communication skills with the ability to present clear information to all levels. Must be able to manage conversations with the Board of Directors and Executive Leadership Team with ease and confidence
  • Strong ability to manage multiple deliverables and conflicting priorities, comfortable working in a fast-paced environment
  • Ability to work collaboratively with stakeholders and team members to create a results-driven, team-oriented environment
  • Self-starter with initiative and accountability
  • Strong strategic planning and analytical skills in sales, marketing, and business (competitive) strategy
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and leadership skills
  • Working knowledge of Microsoft O365 with the ability to easily learn new programs
  • Experience in deploying and using marketing and sales software applications (CRM)
  • Commitment to professional development and willingness to participate in industry related training
  • Possession of a valid Class 5 driver’s license, be willing to travel, and work flexible hours
  • The successful candidate will be required to undergo a background check
  • Must be legally entitled to work in Canada on an unrestricted basis