CPBI Pacific Breakfast & Annual Meeting: The Medicalization of Unhappiness

June 21, 2018 7:30 AM to 9:00 AMFour Seasons Hotel, 791 W Georgia St, Vancouver, British Columbia
Area of Interest: Benefits, Networking Format: In Person

*Registration deadline: June 18, 2018 12PM PST. Online registration will close on this date.

CPBI Pacific Breakfast Session : The Medicalization of Unhappiness


This presentation by Peter Gove, Innovation Leader, Health Management at Green Shield Canada examines the history of mental illness in Canada, how it has been treated, and/or gone untreated, as well as the consequences of the practices that has prevailed. He will also review how much the landscape has changed over the last few decades. Mr. Gove will zero in on the changing medical and social landscape that has led to the proliferation of mental health diagnoses and the widespread prescribing of anti-depressants. He will touch on whether normal, expected bouts of sadness become “medicalized” and are we in turn medicating large portions of the population across the varying age bands. Are there other strategies for care that would better help these patients? Where do therapy and wellness professionals fit in? What are the options available and what are the statistics that support these options?


Peter Gove
Innovation Leader – Health Management, Green Shield Canada

Peter Gove, innovation leader, health management with Green Shield Canada (GSC), has oversight for initiatives under GSC’s Change4Life™ banner. Change4Life™ is aimed at supporting Canadians to better manage their health. The initiative utilizes advanced analytics to proactively identify plan participants who are at risk of developing, or who have developed a chronic disease and to reach out to them with focused programs.

Prior to coming to GSC, Peter was responsible for the national disability management and life insurance claims program for a large Canadian life insurance company.
Mr. Gove has a master’s degree in social work and is a registered social worker. Continuing his education, he started a PhD program in Applied Health Science at the University of Waterloo. He has presented internationally in the areas of health management and disability management and was the recipient of the 2014 Vision and Values Award presented by the Canadian Life and Health Insurance Association.


  • Breakfast             7:30 am - 8:00 am
  • Annual Meeting     7:45 am - 7:55 am
  • Presentation         8:00 am - 9:00 am 


Four Seasons Hotel
791 W Georgia St
Vancouver, BC
V6C 2T4


CE Credit

Certificates confirming education hours will be offered, with which attendees may seek corresponding accreditation via their preferred regulatory body. You need to sign the attendance sheet at the registration table.


*Student pricing is available to CPBI members who have student status.

Register a group of 5 or more and get 20% discount.

Fees and Registration
Membership Types Regular Price
Regular membership $50.00 CDN
Plan Sponsor Individual Membership $50.00 CDN
Associate $50.00 CDN
Student $50.00 CDN
Non Member $75.00 CDN
Member Price Non Member Price
Table of 6 $240.00 CDN $360.00 CDN
Table of 8 $320.00 CDN $480.00 CDN
Cancellation Policy