Breakfast Session - The ART OF COMMUNICATION – Engaging employees through the use of storytelling

October 1, 2014 7:30 AM to 9:30 AMFour Seasons Hotel, Vancouver, British Columbia
Area of Interest: Pensions, Benefits, Investments Format: In Person

It's the premier of your presentation or written communication to staff! You could use the traditional factual information to explain your message via PowerPoint or a written communique. Will they be entertained? Bored? Moved? It's up to you and your storytelling skills.

Session Description:
It is crucial to concisely communicate weekly or monthly reports, quarterly or annual business reviews, marketing plans, and a slew of other communications. This is true for account managers, human resources specialists, business analysts and executives. Adopting powerful storytelling techniques can be a great way to ensure your communication is memorable. Our guest speaker will cover the basics of story structure and how it can be a framework for both client communication and employee engagement strategies.

This session will show how stories help:
  • Connect with and engage employees by adding emotion and personality to your communications
  • More effectively assign meaning to facts and figures
  • Inspire action and drive change
  • Strengthen your corporate culture
  • Engage your workforce, driving a critical component of the human capital strategy.

Learning objectives:

  1. Understand the value of storytelling to engage employees
  2. Learn key steps to telling a good story that help achieve business
    objectives whether you are involved in pensions, investments or group benefit plans
  3. Identify the most valuable ways to use stories for employee communication learning objectives

Holly is the Senior Communication Consultant supporting Willis’ Northwest region for the Global Human Capital Practice. Holly has more than 10 years of communication experience in employee benefits, health care and financial services for a variety of small to mid-size companies. She specializes in developing innovative, customized and straight-forward communication solutions that drive awareness and action.  She completed her Group Benefits Associate (GBA) certification from the CEBS program in 2011.

Holly Flontek
MHS, GBA, Senior Communication Consultant, Global Human Capital & Benefits Practice


Register a group of 5 or more and get 20% discount. 

Members are encouraged to bring a non-member for the member fee.


  • Breakfast   7:00 am - 8:00 am
  • Session      8:00 am - 9:30 am 

Location Four Seasons, 791 West Georgia Street, Vancouver, BC

CE Credit certificates confirming education hours will be offered, with which attendees may seek corresponding accreditation via their preferred regulatory body.

Fees and Registration
Membership Types Regular Price
Regular membership $40.00 CDN
Associate $40.00 CDN
Student $40.00 CDN
Non Member $60.00 CDN
Member Price Non Member Price
Table of 8 $256.00 CDN $256.00 CDN
Cancellation Policy