CPBI Ontario Link & Learn Golf Tournament

July 25, 2019 12:30 PM to 7:00 PMCrosswinds Golf & Country Club, Burlington, Ontario
Area of Interest: Pensions, Benefits, Networking Format: In Person
Cancellation Policy

CPBI Ontario Links & Learn Golf Tournament

Crosswinds Golf & Country Club

Date:July 25, 2019
Location:      Crosswinds Golf & Country Club - 6621 Guelf Line, Burlington, ON L7P0A6 

CPBI Ontario is pleased to invite you to the Links & Learn Golf Tournament at Crosswinds Golf & Country Club in Burlington. This is a great opportunity to enjoy a half day on the links with your fellow pension & benefit colleagues.  

Understanding the Links between Financial, Physical and Mental Well-Being. Catch-22 or Panacea?

As program administrators, advisors and consultants, we have unprecedented access to data. With this comes many ‘opportunities’ to mine customer trends and leverage machine learning, artificial intelligence, robo-advisors, chatbots, block chains, social media, etc. Countered with the constant bombardment of front-page news about big brother, privacy breaches, identify theft, Dr. Google, and we are presented with a fascinating paradox!

Carefully navigating this ‘mine field’ is our new reality. Jim Balsillie, Co-founder of RIM and Chair of the Centre for International Governance Innovation, effectively summarized this quandary stating, “Data is not the new oil – it’s the new plutonium.”

In this session, you will learn about the symbiotic relationship between financial, physical and mental well-being. We’ll explore the concept of this ‘Catch-22’ vs. the potential panacea for material and measurable change. Key topics will include:

  • The science: the “vicious cycle” of financial, physical and mental illness interrelatedness.
  • Tactics to assess and identify key risk factors, motivators and other behavioural indicators amongst your clients while protecting their right to privacy.
  • Innovative strategies to move your clients along a continuum of change by leveraging proven behavioural models.

       *** Hint: the risk factor with the highest prevalence is not usually your best area of focus!

  • Sample case studies
  • Measurement approaches to determine tangible ROI (societal, organizational and individual benefits)
our Speakers:


Cynthia Hastings-James

Cynthia has a proven track record with over 20 years of innovation in health promotion, medical education and digital marketing. With a particular focus on disruptive technology, her passion lies in creative problem solving to optimize population well-being. Cynthia has held several senior roles managing digital development work for a number of high-profile banking and healthcare clients. In 2004, she started rxBriefCase.com, Canada's leading provider of accredited pharmacist education, where she remained President and co-owner of the organization for 6 years.
In 2010, Cynthia and Susanne started BestLifeRewarded Innovations. Early in 2011, they launched their flagship behavior change platform which has received global recognition for its evidence-informed approach. BestLifeRewarded supports well-being programming for over 12,000 Canadian companies and over 3 million Canadians.


Susanne Cookson

Known for her creativity and innovation, Susanne has over 20 years in the healthcare sector with significant accomplishments along the way. While in Health Promotion at the Heart and Stroke Foundation of Ontario, Susanne has developed over 50 patient and consumer educational resources and programs, including a health television series and pan Canadian school site health promotion programs. To further add to Susanne’s profile, she has had 10 years of Canadian and international sales and marketing experience in the pharmaceutical industry. Her outstanding performance was recognized in 2006 as she was inducted into the Canadian Healthcare Marketing Hall of Fame.

Event Format:
 Registration and Patio BBQ Lunch12:30PM - 1:30PM
 Speaker’s session  1:30PM - 2:30PM
 Socialize and warm up  2:30PM - 3:30PM
 Golf Tournament 9 holes 3:30PM – 6:00PM
 Front Patio Cocktail Reception and Prize Ceremony 6:00PM – 7:00PM
Registration Fee:


CPBI member Golf foursome - cocktail reception included


$ 360 cad   


Non-Member Golf foursome  -  cocktail reception included


$ 360 cad


Full Event (BBQ lunch, speaker session, golf and cocktail reception)          

CBPI member - individual cost


$ 130 cad


Full Event (BBQ lunch, speaker session, golf and cocktail reception) 

non member - individual cost


$ 155 cad


CPBI Member individual education session and BBQ lunch


 $ 40 cad


Non-Member individual education session and BBQ lunch


 $ 65 cad



To participate as a Sponsor, please see attached Sponsorship Package or contact Cristina at [email protected]    


We hope you will take part in this annual event and enjoy a half day on the greens. 

See you on July 25!